Iron Padlock Won A Good Reputation

  • Only the high-quality after-sales service of enterprises can win the good reputation of consumers!
    After-sales service refers to the various service activities provided after the goods are sold. From the perspective of sales, after-sales service itself is also a means of promotion. In the follow-up phase, sales personnel should take various forms of cooperation steps to improve the credibility of the company through after-sales service, expand the market share of products, and improve the efficiency and effectiveness of sales.

    Recently, iron padlock has become popular in the lock market, and once became a popular online celebrity model, but smart locks have not escaped the law of "popularity", such as excessive consumption, high-priced locks, and after-sales service. Poor and other problems followed one after another, causing the next development of smart locks to not rise all the way as we expected, and data fluctuations have been flattening, and even tend to fall. In fact, the conclusion is that there is a lack of communication. Sometimes when consumers encounter problems, they do not get timely relief, or they do not get the solutions they want, and they will make up their own minds.

    So as a lock company that is eager for continuous development, how should we solve this annoying after-sales problem? How to do it can eliminate the worries of consumers, but also timely feedback the customers' opinions and requirements on the products to the company, and promote the continuous improvement of the company How about product quality to better meet customer needs?

    1. The lack of after-sales maintenance, the company encounters a crisis of trust

    Throughout the country, there are very few smart lock brands with quick maintenance, and the after-sales maintenance of smart locks has been criticized repeatedly. The reporter learned that the sales and after-sales model of 70% of fingerprint lock manufacturers generally implement the regional agency system, and the after-sales work of their products is handed over to local agents. Some dealers generally use hardware stores or mechanical lock stores to sell products on their behalf. Sales, there is no own brand store, and there is no professional after-sales personnel. The installation and maintenance of fingerprint locks require senior masters with relevant professional knowledge. Because of cost savings, they do not have professional after-sales personnel, but only temporarily hire some unlocking masters. Such a master does not understand the fingerprint lock product and cannot solve the user's problem all at once. The user can only contact the local agent to send staff to come to solve the problem. After-sales maintenance is difficult to find, the maintenance cost is high, the outlets charge randomly, and the spare parts are difficult to find. After-sales maintenance has become a decoration, which has become 98%. The problem that fingerprint lock users care about but helpless is the current pain point of the industry.

    1. There are drawbacks in after-sales installation, and small and medium-sized enterprises encounter bottlenecks

    In the 21st century, consumers have already moved away from the price-selection-oriented level of product purchases, and put more emphasis on user experience. When a product’s user experience and after-sales service cannot be recognized by consumers, its reputation in the market will be greatly affected and gradually decline. Accepted or even eliminated by consumers. However, due to the huge mobile phone market, the brand does not pay attention to the smart lock market, and even downplays the most important segment of smart lock after-sales installation, leading to its leading 5 years in the market but not occupying a huge market share and gaining consumption. The person recognized.

    1. Strengthen user participation

    A product hopes to enter consumers and be accepted and loved by consumers. User participation is a very important link. On these two points, most domestic brands have failed to achieve this. An excellent company can let users Communicate with the company as you like, participate in all processes and systems, and put forward your own opinions, so that every consumer is a R&D engineer.

    The 21st century is an era of experiential products. Users are no longer satisfied with price and quality when buying products. After-sales service and user participation have also become the most important link. In view of the above three points, I hope that all long shackle padlock companies can set up service outlets nationwide on the basis of leading the world in their products, quickly maintain after-sales, and set up users to participate in the experience exchange platform.