In-App Advertising Market Overview, Growth Opportunities and Fo

  • In-App Advertising Market 2021

    In- App advertising is gaining momentum owing to the rapidly increasing demand for mobile device-based advertising traversing various industries and activities. The number of smartphone users have exponentially increased across the globe. Around 2 billion people currently access the internet via only their smartphone, which equates to 51 percent of the global base of 3.9 mobile users. Messaging, shopping and gaming applications occupy 89% of the total time spent on smartphones as per a study, which in turn, is fueling the growth of the global In- App advertising market.

    The growing popularity of e-commerce websites and their mobile apps version is permitting better interface of in- app advertisements with consumers. The In- App Advertising Market expected to exhibit the highest CAGR in the forecast period. Social media platforms like Facebook, provided the most fertile ground for In-App advertisements in 2018 owing to the increasing number of social media users.

    In- App Advertising Market stood at US$ 66.78 Billion in 2018, and is Expected to reach US$ 472.64 Billion by 2027, growing at an estimated CAGR of 24.4% over the forecast period, Owing to the Prevalent and Increasing Use of Smartphone Apps for a Diverse Range of Activities, says Absolute Markets Insights. 


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    Major Key Players:

    Some of the players operating in the In- App advertising market are AdGate Media LLC, AdGoji, Appness, Epom, Facebook, Go2mobi, Google, GOWIDE, Headwaydigital.com, InMobi, ironSource Kimia Group, MobAir, Mobile Dream Factory, MoPub, PubMatic, Inc., tab GmbH, and The Rubicon Project, Inc. amongst  other.

    Key Findings of the Report:

    Consumers are known to connect better with mobile apps instead of the mobile Web. 5G or fifth generation technology, will see itself at play this year. Smartphone speed will once again go to an unprecedented level, enhancing user experience also directly in conjunction with App usage. There is a marked preference for mobile ads also due to its superior data and more control over campaigns. North America will lead the In- App Advertising Market due to a huge population of social media users gaining access every day. However, Asia Pacific is expected to witness the highest growth rate over the forecast period owing to factors such as multiplying population and their increased adoption of smartphones in the emerging economies of the region, like India and China.

    The detailed research study provides qualitative and quantitative analysis of In- App Advertising Market market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major In- App Advertising Market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

    Market Segmentation

    By Solution

    Integrated

    Standalone

    Advertising Campaign Solutions

    Reporting and Analytics Solutions

    Monetization Solutions

    Others

    In- App Advertising Market By Ad Format

    Video

    Non-video

    By Application Type

    Retail and e-Commerce

    Entertainment (Films, series and music)

    News and Sports

    Gaming

    Travel and Hospitality

    Social Media

    Others

    In- App Advertising Market By Ad Type

    Standard Banner Ads

    Interstitial Ads  

    Hyper-local Targeted Ads

    Native Ads

    Others

    In- App Advertising Market By Region

    North America

    U.S.

    Canada

    Mexico

    Rest of North America

    Europe

    France

    UK

    Spain

    Germany

    Italy

    Nordic Countries

    Denmark

    Finland

    Iceland

    Norway

    Sweden

    Benelux Union

    Belgium

    The Netherlands

    Luxemburg

    Rest of Europe

    Middle East & Africa

    Saudi Arabia

    UAE

    Egypt

    Kuwait

    South Africa

    Rest of Middle East and Africa

    Asia Pacific 

    China

    Japan

    India

    New Zealand

    Australia

    South Korea

    Southeast Asia

    Indonesia

    Thailand

    Malaysia

    Singapore

    Rest of Southeast Asia

    Rest of Asia Pacific

    Latin America

    Brazil

    Argentina

    Rest of Latin America


    Contact us:

    Shreyas Tanna

    Phone: +91-740-024-2424

    Absolute Markets Insights

    Email: sales@absolutemarketsinsights.com