India Smartphone Market – Industry Analysis and Forecast (2019-

  • India Smartphone Market was valued US$ XX Mn in 2019 and is expected to reach US$ XX Mn by 2026, at a 15% CAGR of around during a forecast period.

    The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.


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    Growing digitalization, new launches, strong promotions, high penetration and frequent update of handsets are driving the India smartphone market. Reliance Jio has greatly affected the India smartphone market in the last three years. The launch of 5G connectivity is ready to become mainstream and it seems to impact greatly. The report contains a detailed list of factors that will drive and restrain the growth of the smartphone market.

    The report covers the segments in the smartphone market such as product, generation and distribution channel. By Product, the android segment is estimated to be growing rapidly. More than a billion users carry Android smart devices such as smartphones and tablets, packed with powerful features. Androids are enhanced by the efforts of mobile app developers, who are constantly creating apps for productivity and personal use.

    An offline channel will continue its dominance throughout the forecast. A craze of internet shopping is driving the online India smartphone market. Rapid expansion and aggressive sale of online channels like Paytm, Amazon, Flipkart are fuelling the growth. Strong online exclusive portfolios are driven by brands like Xiaomi, Honor, Realme, Asus and OnePlus.

    Reliance Jio is the main driver of the 4G smartphone segment offering JioPhone range of phones. The 2G feature smartphone will continue to decline further as local players struggle for survival in this segment and segment is losing relevance due to the aggressive push in the 4G feature phone segment by Reliance Jio while 3G is foreseen to have considerable growth.

    Bhopal, Gurgaon, and Jaipur are the fastest-growing smartphone markets in India. Each of these cities has registered a growth with more than 40 %. Delhi and Mumbai contributed one-fourth of the total sales in the top 50 cities in India.
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    India Smartphone Market, By Product:

    • IPhone
    • Windows
    • Android
    • iOS
    • Other
    India Smartphone Market, By Distribution Channel:

    • Online
    • Offline
    India Smartphone Market, By Internet Speed:

    • 2G
    • 3G
    • 4G
    • 5G
    Key Player Analysed in India Smartphone Market:

    • Xiaomi
    • Vivo
    • Samsung
    • OPPO
    • Transsion
    • Huawei
    • Apple
    • Motorola
    • Nokia
    • OnePlus
    • Tecno
    • Infinix
    • Lenovo
    • LG
    • Micromax

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